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BREVARD CONFERENCE ON MUSIC ENTREPRENEURSHIP
Michael Drapkin, Executive Director
Brevard Music Center, North Carolina
July 14-16 2006
Schedule of Events
Friday, July 14
| 11:30am |
Arrival, hotel check-in, registration, lunch in the BMC Cafeteria |
| 1:00pm |
Welcomes by BCOME Executive Director Michael Drapkin, BMC CEO
John Candler
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| 1:20pm |
Introduction of Keynote Speaker by BMC Artistic Director David Effron |
| 1:30pm |
Keynote Address by Dr. Robert Freeman, Dean of the College of Fine Arts,
University of Texas at Austin: "Solutions"
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| 2:30pm |
Plenary Session: "The Three Entrepreneurs" Issues of entrepreneurship, risk/reward, lifestyle commitments, reality, comfort zones,
intrapreneurship |
| 3:20pm |
Break |
| 3:45pm |
1st Track Session:
- PROFESSIONAL MUSICIANS: Savvy self-promotion for professionals using
electronic media
- COLLEGE MUSIC FACULTY: Survey of current entrepreneurship models in the
academic world: case studies
- MUSIC INDUSTRY PROFESSIONALS: Business Plan: ingredients, corporate entities,
components
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| 4:30pm |
2nd Track Session:
- PROFESSIONAL MUSICIANS: Entrepreneurial opportunities and resources
- COLLEGE MUSIC FACULTY: Incorporating entrepreneurial skills and resources
into your personal teaching: case studies
- MUSIC INDUSTRY PROFESSIONALS: Market Research: What it is, why you need it
and how to conduct it
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| 5:20pm |
Wrap-Up |
| 5:45pm |
Dinner, BMC Cafeteria |
| 7:30pm |
BMC Evening Concert |
Saturday, July 15
| 7:30am |
Breakfast, BMC Cafeteria |
| 9:00am |
Keynote Address by Gerd Leonhard: "The New Entrepreneur" |
| 10:00am |
3rd Track Session:
- PROFESSIONAL MUSICIANS: Business legalities: intellectual property, contracts,
royalties, agents, and negotiations, tracking the cash flow.
- COLLEGE MUSIC FACULTY: Infusing entrepreneurship into the curriculum:
strategies, tactics, challenges, politics
- MUSIC INDUSTRY PROFESSIONALS: Marketing to your constituency
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| 11:05am |
Plenary Session: Sales and Marketing |
| 12:00pm |
Lunch, BMC Cafeteria |
| 1:30pm |
Plenary Session: Creativity Exercise |
| 2:25pm |
4th Track Session:
- PROFESSIONAL MUSICIANS: New models of distribution: sales channels,
performance spaces and venues
- COLLEGE MUSIC FACULTY: Round-table discussions on faculty issues
- MUSIC INDUSTRY PROFESSIONALS: Finding funding partners: for-profit, not-for-
profit, creative partnerships, what's in it for the partner
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| 3:30pm |
Break |
| 3:45pm |
Plenary Session: Shaped Note Singing Exercise |
| 4:20pm |
Plenary Session: Networking |
| 5:00pm |
Wrap-Up |
| 5:30pm |
Picnic |
| 7:30pm |
BMC Evening Concert |
| 9:30pm |
BCOME folk dance/bluegrass music event in Brevard Town Square |
Sunday, July 16
| 7:30am |
BMC Cafeteria |
| 9:00am |
It's All About You:
- One-on-One Mentoring with BCOME staff
- Career/Skills Assessment Testing
- Myers-Briggs Testing and Counseling
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| 12:00pm |
Lunch, BMC Cafeteria |
| 3:00pm |
BMC Orchestra Concert |
| 5:00pm |
End of Conference |
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